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About Citizen

Citizen was Founded in 1918 under the company name of Shokosha Watch Research Institute. Later came the name Citizen which originated from a pocket watch that Citizen sold in 1924. To this day, Citizen is still one of the largest producers on watches with their head office in Tokyo.

Citizen like to innovate and push the boundaries of technology to explore new possibilities and with this came a technological breakthrough. Citizen pioneered the engineering innovation of a light driven watch in 1976, ahead of many other watch manufacturers. This breakthrough then led to the launch of Eco-Drive in 1995 and led Citizen to become the first watch manufacturer to win the gold prize at the Eco mark awards in 2014.


Citizen Eco-Drive

The Eco-Drive technology eliminates the need to ever replace the battery within a Citizen watch. Citizen Eco-Drive watches can convert virtually any light source (natural and artificial) into electrical power / usable energy. When properly maintained, a Citizen Eco-Drive watch will never need a battery. This groundbreaking technology has helped the environment greatly by keeping many, many batteries and watches out of our worlds landfills!



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Citizen Black Navihawk AT Mens Watch JY8037-50E
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